![]() The campaign is part of the brand’s new Olympic campaign revolving around its global roster of athletes led by partnerships with four prominent professional athletes: Brazilian football team captain Neymar, reigning decathlon Olympic champion Ashton Eaton, Asian 100-meter freestyle record holder Ning Zetao and Team GB cyclist Andy Tenant. ![]() ![]() The ad closes by connecting Games training to its own filed of expertiose with the copy line: ‘When it comes to shaving, the best is within your grasp with Gillette Fusion ProShield’ The commercial narrative focuses on the idea that while reaching a peak at the Games is a beautiful, the training path on the way – the sacrifices, the pain and the anguish to attain precision – is anything but beautiful. TOP IOC partner Gillette launches its Rio 2016 campaign with its first 30-second Olympic spot called ‘Perfect Isn’t Pretty’ promoting its Fusion ProShi. ![]()
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